Discover how Gray Line Worldwide, the leading provider of sightseeing tours, partnered with Palisis to enhance its global operations, boost distribution efficiency, and create unforgettable travel journeys. Learn how the Palisis platform empowered Gray Line’s licensees with powerful tools and seamless connectivity, driving increased sales and customer satisfaction.
In 2016, we signed a global exclusive long-term agreement with Gray Line Worldwide, and together have grown in exciting ways.
“Because Gray Line’s systems are connected, Palisis has been a great fit for us; it’s easy to use for everyone, especially on this global scale”
Gray Line President, Gudrun Thorisdottir
Palisis and TourCMS support Gray Line licensees with many tools and features, and licensees have the option for the full product suite with ticketing devices, webshops, OTA distribution, and reservations. Also, to get a little nerdy, we’ll mention our TourCMS API, payment processing, WordPress integration, multilingual e-commerce sites, subsystem connectivity, subsystem barcodes, review management solution, foreign exchange pricing, booking source data analysis, and custom dashboards.
“One of the most important things for me is to see immediately when you log in to Palisis that everything is okay or you are alerted if any errors need to be fixed, especially when it comes to distribution. If a connection goes down, it can cause a lot of missed sales and loss of revenue; it’s easy to see that everything is running smoothly and up-to-date”
Gray Line President, Gudrun Thorisdottir
Gray Line is the largest provider of sightseeing tours, offering unparalleled experiences to travellers across the globe. With a legacy spanning over a century, Gray Line has consistently crafted and curated the finest travel journeys in the most coveted sightseeing destinations worldwide. Having an extensive portfolio of thousands of tours and experiences in over 700 breathtaking locations spanning six continents, Gray Line is a premier direct provider of destination services to online travel sellers, wholesalers, and esteemed travel agents.
With hundreds of Gray Line vehicles on the roadways and waterways, the Palisis solution aids this well-established operator in continuing to offer world-class experiences all across the planet.
“When one licensee requests improvements, these developments flow to all the other licensees throughout the entire system, and everyone benefits,” Gudrun said.
Palisis wins Dedicated Partner Award 2023
In addition to Grayline.com, the worldwide website, the Palisis team also supports a number of the licensees’ websites, marketplaces, and platform. We ensure all licensees are connected, listing individual products on their marketplace. Our Connectivity Team and Customer Success Managers encourage licensees to connect to outside and diverse distribution possibilities, resulting in increased sales and a wider reach which is a win-win for all.
“When you have a connected distribution, skipping all the manual work is highly important in this business. We’re dealing with people’s vacations. They are not supposed to worry; they’re supposed to have fun! One mistake in one number can lead to a booking made for the wrong day or a booking made for too few passengers. Distribution is super important to have as well as just online bookings in general, and we are confident in the Palisis system,” stated Gudrun.
The Gray Line Team with Palisis at the 2023 Gray Line Conference
Palisis and Gray Line have been sharing a booth at the last few large trade shows, which has been very positive. The energy that bounces back and forth in the booth has been amazing, and the customers are thrilled. They appreciate coming to the Gray Line booth and meeting many licensees, plus the technology partners—it’s a big benefit for all.
Lastly, Gudrun shared, “Palisis have a good roadmap. Throughout the past years, especially during COVID, they doubled down on development which I know everyone appreciated.”
Palisis and Gray Line working together at WTM 2022