Imagine this: You’d like to fill a few empty spots on your tour, and you also want to make sure your guests feel looked after with a welcome email, a reminder closer to the tour date, and maybe even a follow-up offer for another activity they’d enjoy.
Managing all these details across different platforms can be a pain, especially if your tech doesn’t let you connect everything smoothly. It’s easy for important things to slip through the cracks, leaving you with extra work and guests missing out on a more connected experience.
Until recently, operators could only link up a couple of tools for handling bookings. Now, with infinite webhooks, you can connect every tool in your stack – from booking systems and CRM tools to customer journey platforms like TourOpp, which helps you fill those last few seats. All your systems can work together seamlessly, making it easy to get the right information to the right place, right when you need it.
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The problem: limited webhooks, limited options
Most systems limit the number of connections you can make, allowing booking notifications to reach only two destinations. A reservation system might send a webhook to an email marketing tool and another to your booking manager, but that’s it.
A San Francisco client found this limit challenging – they were using a custom-built reservation platform, a CRM for guest interactions, and several third-party sales channels like GetYourGuide and Expedia.
Each system needed to stay up to date, and they wanted to automate follow-ups, reminders, and data syncing across these platforms.
Two webhooks just couldn’t keep up, leading to manual workarounds and, sometimes, missed engagement opportunities.
The solution: infinite webhooks for full flexibility
Infinite webhooks were developed as a solution that lifts the two-connection limit.
Now, you can set up as many webhooks as needed, and your booking notifications can reach all the destinations you choose, making it easy for a single booking to trigger actions across multiple platforms at once.
Infinite webhooks in action
The possibilities are, well… infinite. But here are the most helpful use cases for operators.
Automated customer journeys
With unlimited webhooks, you can set up automated follow-up actions across your entire customer journey.
Let’s say a guest books a tour. With infinite webhooks, that booking can instantly trigger a confirmation email, an update in your CRM, an enrolment in a loyalty programme, and a pre-tour reminder.
These steps happen automatically, so you don’t need to manually set up each one or worry about missing anything.
Streamlined data across multiple channels
Most operators take bookings across several sales channels, from OTAs like GetYourGuide to direct booking sites and on-site kiosks.
Infinite webhooks allow these channels to talk to each other, ensuring data consistency, reducing duplicate entries, and keeping a unified view of each booking.
So, if a booking changes or is cancelled in one system, all other connected platforms receive this update automatically.
Room to grow with new tools
This solution is scalable by design. It’s easy to connect new platforms, add new tools, and adopt additional functionalities without having to overhaul your setup or add unnecessary complexity.
How it works: setting up infinite webhooks
Setting up infinite webhooks is simple. You configure them in your backend, setting up as many booking notifications as you need for each product or channel.
This allows you to automatically route data wherever it’s needed, whether internally for operations or externally for customer-facing tools. Each webhook can be tailored to trigger the exact process you want, helping you stay connected and in control.
While infinite webhooks open up many possibilities, it’s worth noting a few limitations. Although you can send booking notifications across multiple platforms, infinite webhooks don’t support multiple availability checks – a feature that may be in the works if there’s a demand for it.
Conclusion: small adjustment, big potential
Infinite webhooks are a simple change in setting up your systems but can have a big impact. With flexible, real-time data sharing across platforms, operators gain a powerful way to coordinate customer journeys, manage sales channels, and future-proof their tech stacks.
Whether sending welcome emails, syncing bookings across platforms, or managing combo tickets, infinite webhooks help you run a smooth operation without adding to your workload. In an industry where keeping things connected is key, infinite webhooks provide the flexibility and scalability to help your business grow.
Contact us now to learn how you can best utilise this feature.