A primer to listing on Google Things to do
Our team at Palisis is thrilled to show you what we have been working on behind the scenes to create reliable connectivity to Google Things to do. Our API team has been diligently developing this integration to offer you even more distribution options and to reach a wider audience, increasing your sales.
Let’s assume you have a Google My Business (GMB) Account, which has been claimed and verified with accurate and detailed information about your business and tours.
A primer for tour operators on how to be successful on Google Things to do
- Visual content is crucial for attracting potential customers, just like all other listing platforms. Do you have short videos to highlight what travellers experience with your guides? Travellers love to see that you will be stopping at popular and unique attractions—showcase this through your photos. It’s always a good idea to showcase various angles of your experience and any amenities you include.
- Positive reviews greatly influence a customer’s decision to book—do you have reviews already? Always encourage your customers to leave reviews at the end of your tour or via follow-up emails and respond to the reviews promptly, whether positive or negative.
- Providing accurate pricing and availability, enable the online booking tool to set up the Google Operator Module. It allows you to list 10 products so identify your best sellers. Be specific about any restrictions or requirements, such as age limits or specific time slots, to avoid any confusion.
- Optimising your business and listing by utilising keywords and descriptive text. Use descriptive language to highlight the unique features, experiences, or benefits your tour offers, plus include keywords that potential customers are likely to search for.
- Providing excellent customer service can enhance your reputation and increase bookings. Regularly check for customer inquiries or messages on your GMB account. Respond promptly and professionally to potential customers’ questions or concerns.
Recognising that it is high season, we want you to feel reassured; our team is here to make the connections and walk you through everything for a successful launch.
Next steps, watch our recent webinar on Google Things to do, and understand if this platform is right for you at this time. We also covered:
- Reselling tickets to local attractions and listing yourself under the appropriate venue.
- Whitelisting other experiences, stops, or points of interest included in your tour.
- How Google will rotate experiences and what helps your chances of being featured.
- Why your phone number is such a vital piece of the successful setup.
- How we can reflect your Feefo reviews with an integration showing review averages?
- Mobile vs desktop functionality
- Plus Q&A
Ready to distribute through Google Things to do? Contact our team or reach out to your Palisis support and we’ll help you grow your marketing, sales, and distribution strategies to remain competitive in your market. Take control of your front-end decisions while we manage the technical aspects in the background.