Have you started to evaluate how 2021 went? If not, let’s start this together. At this time of year, we get questions from customers about our reporting capabilities. Customers want to know what reports and analyses are possible from right in the system. Our standard answer is, what do you want to evaluate because we can get nerdy quickly.
Let’s take a minute and detail out what types of reports give the best insights and guidance for making intelligent business decisions for the coming year.
7 reporting analytics
Review for Making Informed Business Decisions for 2022:
- Evaluate the best-performing vs worst-performing tour to understand what travellers want and book.
- Audit commission payouts—dive into the data of which channels bring you the most bookings and the cost analyses.
- Assess your customer demographics—who takes your tours? Reflect on if you are providing family-friendly, student, solo traveller-type experiences.
- Gauge when travellers purchase—time of day, how many days in advance, etc. to gain retrospective on patterns and how they may have shifted due to COVID.
- What is the best time of day for tours or the most popular timeslot booked?
- Measure the type of payment method most frequently used: credit card, cash, or vouchers. Consider if improvements for a better customer experience would secure more or smoother bookings.
- Compare the types of purchasing—reviewing B2C or on-street device ticket sales.
This is just a sampling of what is possible.
From within the Palisis and TourCMS systems, the go-to reports for most of our clients is the at a glance screen reviewing bookings by time, products and sale sources. We encourage clients to take this downtime and dig a bit deeper into the analytics available.
The access our clients have to the raw booking data allows them the flexibility to filter, define and sort the analytics. Take, for example, exporting your data from our system into excel and parsing out the sales booking date versus the travel date and comparing these timeframes based on passenger categories (adult, senior, student, etc.) to analyse booking patterns across your demographics.
Reach out to your Customer Success Manager to brainstorm what’s possible; our solution is built for in-depth reporting and hyper-personalisation.
Lastly, we leave you with one more idea to help customise your offerings. Have you considered sending out a year-end customer survey and authentically inviting past travellers to help your team improve experiences for 2022?
About Palisis
Palisis is the leading technology provider of comprehensive sales and operations solutions for tourism and transportation businesses around the world. Due to its rich experience, specific market knowledge, consumer centricity and process orientation, Palisis is the industry technology pacemaker. As a full-service provider, Palisis supports your business processes and operational procedures with the most efficient and reliable solution available. Today, Palisis solutions are successfully and effectively used by customers in over 100 destinations around the globe.