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Black Friday is just around the corner, and it’s the perfect time to plan your campaign. The Black Friday playbook for tour operators is packed with practical tips, strategies, and checklists to ensure your Black Friday and Cyber Monday campaigns are successful and profitable. Whether you’re promoting high-margin tours or offering exclusive deals, this playbook has everything you need to get started.
What’s inside the playbook?
- A detailed timeline and schedule to help you plan your campaign.
- Tips for crafting the perfect offer, including discounts, perks, and add-ons.
- A breakdown of key marketing channels like email, social media, and paid ads.
- Advice on website readiness to handle the influx of traffic.
- Post-campaign follow-up tips for continued engagement and growth.
Ready to start planning? Read more on maximising sales in this article.